Oxfordshire, United Kingdom (November 06, 2023) — Tru Earth, a leading provider of sustainable household products, is pleased to announce a significant expansion of its community support initiative. In addition to the existing 10 locations, Tru Earth is adding 11 new food bank locations, bringing the total to 21 locations across the UK that benefit from the company's commitment to sustainability.
With a mission to provide not only eco-friendly products but also meaningful support to communities, Tru Earth donates laundry strips to food banks with every purchase made on truearth.uk. The expansion of this initiative is a testament to the company's dedication to making a positive impact on both the environment and the lives of those in need.
The Trussell Trust network of food banks is the primary recipient of Tru Earth's laundry strip donations. For every purchase, Tru Earth contributes a load of washing to support families facing economic hardships. This initiative is particularly crucial in the current climate, where approximately 3 million people in the UK rely on food banks for assistance. The rising numbers of individuals, including pensioners, NHS staff, and teachers, seeking aid further emphasize the urgency of community support amid the ongoing cost of living crisis.
Auteur Limited, Tru Earth’s UK distribution partner, has assisted with the in-country distribution of the Tru Earth eco-strips to the food banks. This was an integral part of the process as the product needed to travel safely overseas from Canada to the United Kingdom and into the hands of the donation partners.
"We are delighted to expand our support to 21 food bank locations, allowing us to make a meaningful difference in the lives of individuals and families across the UK," said Jenny Dahlman, Managing Director at Auteur Limited. "Our customers play a crucial role in this effort, and we are grateful for their commitment to sustainability and community welfare. Together, we are part of the #TruEarthMovement, working towards a more sustainable and compassionate future."
Tru Earth encourages individuals to join the movement and contribute to positive change. Every purchase on truearth.uk not only supports environmentally conscious living but also aids those facing economic challenges.
About Tru Earth
Tru Earth, a household cleaning products organisation, equally prioritises environmentalism, capitalism and social good. Their 944% growth rate over four years affirms this strategy and is bolstered by their expansion from Canada into the US and other regions.
At its core, the #TruEarthMovement consists of 1.2 million #TruChangeMakers in 78 countries helping to combat the billions of household plastic containers and other single-use plastics dumped in landfills and oceans each year. As part of its critical cause to make true lasting change that helps save the planet, the organisation educates consumers on earth-friendly swaps and donates products to families in need around the world. To date, Tru Earth has donated more than 25 million loads of laundry with a guiding ethos that many small hinges can swing open the very big door on climate change.
For more information on joining the movement and our current battle to eradicate plastic, please visit www.truearth.uk
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